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A CONVERSATION WITH MARIAM YEHYA
Egyptian Designer Mariam Yehya started off her career in marketing as a brand communications strategist, but soon came to find that her passion truly lied in designing clothes. Deriving from a family of designers
HIGH HEEL CONFIDENTIAL WITH BRIAN ATWOOD
Mrs Keepa has a cosmopolitan vibe, drawing from her own background, but is still very much a label that pays homage to Dubai. The first collection is an ode to the city's architecture. Long, high-waisted trousers resemble Dubai's skyscrapers with their slick endless lines. The bell-shaped sleeves of one of her blouses were inspired by the beautiful curves of the iconic Burj Al Arab. And there is a total feel of boho luxe, as the 70s is the decade that is constantly referred to throughout the collection.
INTRODUCING MRS. KEEPA AND THE EGYPTIAN DESIGNER GIVING BOHO LUXE HER PERSONAL TWIST
To a trained eye, Yehia’s launch collection is rife with ‘70s chic Gucci by Alessandro Michele references speckled with sequined pieces to give it a pop of pizzazz—only without the Gucci price tag. Positioning Mrs. Keepa as a bridge brand (along the likes of Alice McCall and Self-Portrait)
EGYPTIAN DESIGNER MRS. KEEPA DEBUTS NEW LINE IN DUBAI
We couldn’t be more excited about the debut of Mrs. Keepa’s collection and the cosmopolitan 70s chic inspired fashion show that hit the mark on Monday last week. Don’t know who Mrs. Keepa is? Let us educate you!
MRS KEEPA FW016 LAUNCH EVENT
Out of the usual Fashion runway show norms, Mrs keepa has showcased Her FW016 debut collection with artistic choreographed sketches. The sketches included different sceneries all reflecting the 70’s era to create high affinity with the collection theme along with an engaging interactive atmosphere